Data Crush: How the Information Tidal Wave is Driving New Business Opportunities

Data Crush: How the Information Tidal Wave is Driving New Business Opportunities

Data Crush: How the Information Tidal Wave is Driving New Business Opportunities

Christopher Surdak


Winner of GetAbstract's overseas ebook OF THE yr, 2014

the net was once a device for telling your buyers approximately what you are promoting. Now its genuine price lies in what it tells you approximately them. each flow your clients make on-line may be tracked, catalogued, and analyzed to higher comprehend their personal tastes and are expecting their destiny habit. And with cellular know-how like smartphones, clients are on-line nearly each moment of each day. the firms that be successful going ahead might be those who learn how to leverage this torrent of information-without being drowned through it. Balancing examples from giants like Amazon, domestic Depot, and Ford with more recent gamers like Rovio, Groupon, and rankings of niche-market winners, information overwhelm examines the forces at the back of the explosive progress in information and divulges how the main cutting edge businesses are responding to this problem. The ebook clarifies the foremost drivers: the proliferation of "big information" generated via a endless variety of on-line actions (and the mobility that permits a lot of it); the likely endless array of electronic trade and leisure pathways; and the emerging progress of Cloud computing. those and different elements mix to create an overpowering universe of beneficial details - all consistently up-to-date in actual time with billions of mouse clicks every day. it is daunting, yet with this onslaught of data comes super chance - and information overwhelm may also help you are making feel of all of it.

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